The Fifth Law of Value Proposition Selling

The fifth law of value proposition selling is that an organization must understand and be clear about the difference between marketing and selling. And i think that for business to business purchasers, even more emotional than it is for somebody who's buying a new pair of sacks. Absolutely s absolutely more at stake. Nd, they're not taking the time to understand that. So in your book, you have the ten laws ofvalue proposition selling.