The Difference Between Price and Value Pricing

Value is value includes things like, how do your customers weigh up the risk of using you versus using anybody else? You know, what's the cost to them? And by cost, we mean, What's the risk and what's the down side of using you? And also,What's the benefit? In a week, we have a little equation, which is the, you know, value equals benefits minus cost ar squared. Although actually, you could put to the power of five. The way that our brains work, the way that we're wired. If you build all those negatis,you build all those, all those positives in, you building all those benefits in, to