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152 Selling Your Value Proposition by Cindy Barnes

The Marketing Book Podcast

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What Books Have Inspired Your Work and Career?

sinny: What books have inspired your work and career? Well, there's lots. I mean, neal rackams, you know, rethinking the sales force was, was a key one in thinking about this. There are some more recent books by a british author called giles hutchins which are all about re designing business for resilience. A couple of books by simon and maria robinson who've just written a new book called customer experiences with soul - an excellent book. And dave grey, dave grey from explain has written er, you know,. last year published his latest book called liminal thinking to change our belief system so that we're more

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