Fat Mascara How Beauty Brands Use Social Media with Digital Marketing Expert Leslie Hall
May 19, 2023
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Social Media vs. Magazines
- Beauty consumers discover products through social media, not magazines.
- They value peer reviews and ingredient transparency over traditional beauty Bibles.
Nano vs. Mega Influencers
- Consumers trust nano-influencers (under 10K followers) almost as much as mega-influencers.
- Follower count doesn't significantly impact purchasing decisions in beauty.
Moroccan Oil & Peloton
- Moroccan Oil partnered with Peloton instructors to promote dry shampoo.
- This targeted fitness enthusiasts who value dry shampoo benefits, resulting in a successful campaign.