How Beauty Brands Use Social Media with Digital Marketing Expert Leslie Hall
Fat Mascara
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The Power of Instagram Brands
These are brands that just sort of, I guess, more technical term might be a DTC brand. 80 million credit cards in the US are saved to Instagram shops. With about three clicks of your finger and under 10 seconds, a beauty shopper can make an impulse buy on Instagram. The challenge for them is that the consumer has really high expectations when it comes to things like product efficacy and results.
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