How Beauty Brands Use Social Media with Digital Marketing Expert Leslie Hall
Fat Mascara
00:00
The Importance of Curation in Branding
The beauty consumer is either going to swap out one step from their regimen with an existing product and try yours. But what they're absolutely not going to do is research which one is best. They have to believe that you are best at that one step, or you are the only one that can solve that problem for them. So we sat down with Paula's choice. We kind of audited the entire portfolio. And around that time, the Biolojic Resherch was really having a moment. And we saw that their BHA product from Paula's choice was a top seller. There was tremendous momentum. And it was a big win for the brand.
Play episode from 27:20
Transcript
