How Beauty Brands Use Social Media with Digital Marketing Expert Leslie Hall
Fat Mascara
00:00
What Is Paid Social?
When did paid social get really big? Because at first it was just like pure social media, right? That's when like Instagram just came out. And then there was paid social. Can you just break down? I don't know, really baby step it back. What is paid social and through a beauty lens?Yeah, and that's a great question. It actually goes back much further than that, right? So Sephora had their semi annual sale. A lot of brands know that it's a great opportunity to get new customers to try their product.
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