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How Beauty Brands Use Social Media with Digital Marketing Expert Leslie Hall

Fat Mascara

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The Un-Nishness of Glossier

"I think it's like once Sephora landed in the US, late 90s, it was like a buffet," she said. "The customer is now trained to be running a muck." She added that editorially into the gloss 'it wasn't training anyone but it was sort of revealing'

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