How Beauty Brands Use Social Media with Digital Marketing Expert Leslie Hall
Fat Mascara
00:00
The Importance of Understanding Brands
In today's climate, the beauty customer is oftentimes really buying products, not buying brands. I think there have been other eras where beauty shoppers were very loyal to certain brands and maybe 10 or 15 years ago. The bar has really been raised in terms of the expectation that a brand is going to be able to solve one specific need at its price point in its category. It was a real opportunity for partnership and collaboration and education with their brand team.
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