How Beauty Brands Use Social Media with Digital Marketing Expert Leslie Hall
Fat Mascara
00:00
How to Stand Up to the Big Boys
I think there's a lot of interesting upstarts that we're seeing. Do you think some of these Instagram brands, when we better off doing things like color? I just wonder about how big of a swing you can take if you're a social first brand. It's one thing to put out a cute lip gloss; it's quite another to compete with Paula's choice of the world.
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