The PR Week The PR Week: 7.25.2024 - Devika Bulchandani, Ogilvy
Jul 25, 2024
Devika Bulchandani, a renowned CEO recognized for her innovative work at Ogilvy and a prominent figure at the Cannes Lions Festival, discusses the evolving landscape of public relations. She emphasizes Ogilvy's legacy of creative strategy and holistic marketing through successful campaigns like CeraVe. The conversation also touches on the role of social media in political engagement, the benefits of integrated communication strategies, and insights into the latest trends in marketing, including brand safety and crisis management.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 4min
Innovating PR: The Ogilvy Legacy
04:07 • 18min
Engaging the Next Generation: Political Strategies
22:28 • 5min
Unifying Marketing and Communications: HPE's Strategic Shift
27:49 • 2min
Navigating Crisis Communication
30:15 • 4min
Earnings Insights and Creative Dynamics
34:36 • 5min
Evolving PR Dynamics: Successes and Trends
39:56 • 6min