The PR Week: 7.25.2024 - Devika Bulchandani, Ogilvy
The PR Week
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Earnings Insights and Creative Dynamics
This chapter analyzes Coca-Cola's latest earnings report, highlighting growth in global unit case volume despite a decline in the US market. It further discusses the importance of aligning creative marketing strategies with business success, featuring insights on industry leadership and the celebration of creative work.
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Transcript
