The PR Week: 7.25.2024 - Devika Bulchandani, Ogilvy
The PR Week
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Engaging the Next Generation: Political Strategies
This chapter explores the current political landscape, focusing on candidate messaging strategies and their appeal to younger voters through social media. It highlights the significance of relatability and fresh leadership in political campaigns, alongside discussions of endorsements, advocacy, and the evolving dynamics of voter engagement.
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Transcript
