The PR Week: 7.25.2024 - Devika Bulchandani, Ogilvy
The PR Week
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Unifying Marketing and Communications: HPE's Strategic Shift
This chapter explores Hewlett Packard Enterprise’s strategic decision to unify marketing and communications under one executive. It discusses the trend of dual roles in the industry and emphasizes the need for integration to navigate the evolving media landscape effectively.
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Transcript
