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The PR Week: 7.25.2024 - Devika Bulchandani, Ogilvy

The PR Week

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Evolving PR Dynamics: Successes and Trends

This chapter explores the recognition of Kellogg's social and influencer campaigns, particularly the edible mascot at the Pop-Tarts Bowl. It also reviews the growth of PR firms, the impact of corporate events post-COVID, and highlights upcoming industry gatherings.

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