The PR Week: 7.25.2024 - Devika Bulchandani, Ogilvy
The PR Week
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Innovating PR: The Ogilvy Legacy
This chapter explores Ogilvy's culture rooted in David Ogilvy's principles, emphasizing innovation and a unified identity known as OneOgleV. It highlights successful collaborations, such as the award-winning CeraVe campaign, and addresses the evolving landscape of public relations in a digital age. The discussion also underscores the importance of a holistic approach to marketing, integrating diverse teams and leveraging technology to create impactful consumer engagement.
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