Devika Bulchandani

Devika Bulchandani, a renowned CEO recognized for her innovative work at Ogilvy and a prominent figure at the Cannes Lions Festival, discusses the evolving landscape of public relations. She emphasizes Ogilvy's legacy of creative strategy and holistic marketing through successful campaigns like CeraVe. The conversation also touches on the role of social media in political engagement, the benefits of integrated communication strategies, and insights into the latest trends in marketing, including brand safety and crisis management.