The Customer Experience Podcast

243. Community: The Last Great Marketing Strategy w/ Mark Shaefer

Feb 28, 2023
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Episode notes
1
Introduction
00:00 • 2min
2
The Importance of Belonging and Community in Marketing
02:15 • 5min
3
The Importance of Customer Experience
07:01 • 2min
4
The Importance of Customer Experience in Marketing
08:40 • 4min
5
The Importance of Customer Experience in Marketing
12:10 • 4min
6
How to Build a Community
16:21 • 5min
7
The Fear of Loss of Control
21:30 • 5min
8
The Purpose of a User Group
26:42 • 4min
9
How to Build a Community That Works
31:09 • 5min
10
How to Create a Penthouse Situation in Story and Experience
36:36 • 3min
11
How to Create a Safe and Engaging Facebook Group
39:42 • 4min
12
The Last Great Marketing Strategy
43:30 • 3min
13
How to Start a Community
46:35 • 3min
14
The Importance of Rewarding Time and Attention
49:43 • 2min
15
The Power of Community
51:35 • 4min
16
The Power of Collaboration
55:06 • 3min
17
The Power of Community in Marketing
58:19 • 5min