The Customer Experience Podcast

243. Community: The Last Great Marketing Strategy w/ Mark Shaefer

Feb 28, 2023

01:03:21

Creator website

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Episode notes

Introduction

2min

The Importance of Belonging and Community in Marketing

5min

The Importance of Customer Experience

2min

The Importance of Customer Experience in Marketing

4min

The Importance of Customer Experience in Marketing

4min

How to Build a Community

5min

The Fear of Loss of Control

5min

The Purpose of a User Group

4min

How to Build a Community That Works

5min

10.

How to Create a Penthouse Situation in Story and Experience

3min

11.

How to Create a Safe and Engaging Facebook Group

4min

12.

The Last Great Marketing Strategy

3min

13.

How to Start a Community

3min

14.

The Importance of Rewarding Time and Attention

2min

15.

The Power of Community

4min

16.

The Power of Collaboration

3min

17.

The Power of Community in Marketing

5min

When it comes to building communities, many marketers are stricken with questions and fear — What if you lose control of the community? What happens when you no longer control the narrative? What will become of the unknown?On this episode, we’re joined by Mark Schaefer, Marketing Strategist, Author, Professor and Keynote Speaker. In his recent book, Belonging to the Brand, Mark breaks past these unfounded fears to explain why community is the last great marketing strategy. Hear our conversation with Mark Schaefer, Marketing Strategist, Author, Professor and Keynote Speaker:

Why community is the last great marketing strategy
Why so many people struggle with building communities
How to establish resonance and connection with an audience
Why purpose matters in an organization
Where to build a meaningful community

More information about Melissa Gratias and today’s topics:

LinkedIn Profile: https://www.linkedin.com/in/markwschaefer/
Company Website: BusinessesGrow.com
Other Relevant Links: Belonging to the Brand (New Book)

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