The Power of Community in Marketing

Ethan Butte: Mark Schafer guested with me on this show where we talked about two of his previous books, marketing, rebellion, and cumulative advantage. We called that one, returning the human voice to marketing. I'm also going to give a shout out to another very related episode. It was episode 183 with Sam Jacobs, who is the founder and CEO of Pavilion,. Formerly revenue collective, huge organization at this point. He says it's essentially a community built or community led organization.