The Customer Experience Podcast cover image

243. Community: The Last Great Marketing Strategy w/ Mark Shaefer

The Customer Experience Podcast

CHAPTER

How to Create a Safe and Engaging Facebook Group

Sally Kohn: When people set up a Facebook group and expect it to be this lively place, frankly, it's a lot like the Facebook experience overall where some people lurk and some people participate. She says there are so many different ways in terms of managing or moderating these communities. "In a community, engagement is a symbol of vitality," she says.

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