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243. Community: The Last Great Marketing Strategy w/ Mark Shaefer

The Customer Experience Podcast

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The Purpose of a User Group

I love this idea of permanence. I want to broaden this out for people too that are like, well, so just make super users. You know, when you make it about purpose, a, you know, a lot of companies have been talking about purpose. This gives you something to do with it and it allows you to bring it to life in a meaningful way. And then what I really wanted to observe here and get your feedback on or an example on is this isn't just for your customers. It could be,. If it's about the purpose and you're not constraining it to this idea of this is a user group or a customer group, this is for all the

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