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243. Community: The Last Great Marketing Strategy w/ Mark Shaefer

The Customer Experience Podcast

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The Fear of Loss of Control

Ethan Zuckerman: A lot of people are anxious about what happens if we put these people into room. He says the leadership mindset in community is completely different than that you learn at university. "It's not about command and control," he says, but creating an environment for new ideas to flourish.

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