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243. Community: The Last Great Marketing Strategy w/ Mark Shaefer

The Customer Experience Podcast

CHAPTER

How to Create a Penthouse Situation in Story and Experience

It's not a real estate that you own. It's not a house on the beach overlooking the ocean with a big meeting center, a dining room,. A hot tub with fake water, and even you could put fake champagne around the hot tub. But you can really, I've got people from all over the world and we meet there. One time just ex-temporaneously, everybody began to dance because we're learning how to move.

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