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243. Community: The Last Great Marketing Strategy w/ Mark Shaefer

The Customer Experience Podcast

CHAPTER

How to Start a Community

The biggest community in the world, at least the biggest one that I know of, arguably would be Twitch. You don't have to start with a million people. Those communities, especially for a small business, it starts with five people. So there's lots of low cost or no cost ways to experiment. We may have so many more isolated, lonely and depressed people that they may appreciate a community like yours.

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