Pattern Breakers

Steve Blank: Great Entrepreneurship is Artistry

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Dec 9, 2019
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ADVICE

Pupil Dilation Test

  • Look for pupil dilation when users interact with your product.
  • This indicates excitement and potential product-market fit.
INSIGHT

Connecting with Vision

  • Early adopters connect with the founder's vision and beliefs.
  • Products address either functional needs or emotional needs, and the best ones combine both.
ANECDOTE

IMVU Example

  • Steve Blank's work with IMVU, a consumer company, helped demonstrate customer development principles.
  • IMVU used data-driven testing to track user engagement and refine their product.
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