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Steve Blank: Great Entrepreneurship is Artistry

Pattern Breakers

CHAPTER

Customer Discovery and Lean Is All About Informing the Founder's Vision

Customer discovery and is all about informing the founder's vision. If you don't have a vision fom what you want the world to look like when you're done, you're going to be whipsawed by every last person who talked to you. The getting out of the building part, at least in the early stages a company, can only be done by the founders who could change the company's product in business strategy.

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