Steve Blank: Great Entrepreneurship is Artistry
Pattern Breakers
How to Find Product Market Fit
As you're trying to understand problem an solution, you could be asking rant what it seems them to throw out a random question. Who's the decision make, or when are they going to buy something? Whereas that's different from, say, persuasion, where you say, here's, here's what a better world could look like,. and you shift the focus of their energy to what that could be.
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