Steve Blank: Great Entrepreneurship is Artistry
Pattern Breakers
00:00
Are You Building a B to C Product?
Mae senson: There are two types of b to c products. One does function, the other fulfills emotional needs. Steve Jobs and Bill Gates built products for functionality but created neat devices that were functional in a way very few tech products have ever been. She says Apple's iphone was one such device with an intersection of need and functionality.
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