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Steve Blank: Great Entrepreneurship is Artistry

Pattern Breakers

CHAPTER

Are You Building a B to C Product?

Mae senson: There are two types of b to c products. One does function, the other fulfills emotional needs. Steve Jobs and Bill Gates built products for functionality but created neat devices that were functional in a way very few tech products have ever been. She says Apple's iphone was one such device with an intersection of need and functionality.

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