Customer Development

customer development is applying the scientific method to avoiding avoidable mistakes, but also focusing your time and energy. The first step really is discovery. Too many situations, i see the founding team goes and pitches a bunch of customers and want to be validated. That's not an early custom there are some people who have problems and they know they have problems. And once you kind of get that, then you could understand, as a founder, if you go outside the building, you'll discover there are somePeople who have problems, but they don't even know they has problems.