Chris Bilton et al., "Creativities: The What, How, Where, Who and Why of the Creative Process" (Edward Elgar, 2022)

How does creativity work? In Creativities: The What, How, Where, Who and Why of the Creative Process (Edward Elgar, 2022), Chris Bilton, a Reader at University of Warwick’s Centre for Cultural and Media Policy Studies, Stephen Cummings, Professor of Strategy and Innovation at Victoria University Wellington, and dt ogilvie, Professor of Urban Entrepreneurship at the Rochester Institute of Technology, use a combination of theoretical analysis and detailed case studies to explain creativity. Using global examples from a diverse range of business, individual, and organisational settings, the book ranges from to critical analysis of creative business scandals such as Weinstein and #MeToo. It will be essential reading across creative industries and management studies, with valuable insights for social science and humanities scholars too.

Dave O'Brien is Professor of Cultural and Creative Industries, at the University of Sheffield.

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