Chris Bilton et al., "Creativities: The What, How, Where, Who and Why of the Creative Process" (Edward Elgar, 2022)
New Books in Business, Management, and Marketing
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What Do We Do Question?
The final chapter, I guess kind of extends that, what do we do question? So you talk about why in, in, in various different ways. And actually talking about things like tower success and other record companies, failures is a good illustration of that. But it's a much more interesting time to ask the question, why is, is the sort of, well, what next? What are we doing? Why have I wasted my time or our time?"
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