Chris Bilton et al., "Creativities: The What, How, Where, Who and Why of the Creative Process" (Edward Elgar, 2022)
New Books in Business, Management, and Marketing
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The Cookbook - Recipes for Creativity
The book is called a creativity cookbook, but it's really about recipes for creativity. The author and his co-author were inspired by the idea that you've got to be a genius or you'll never be creative. They say they used cooking metaphors as a way of organizing the book before moving on to more theoretical ideas.
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