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Chris Bilton et al., "Creativities: The What, How, Where, Who and Why of the Creative Process" (Edward Elgar, 2022)

New Books in Business, Management, and Marketing

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What Is the What?

The book is a global one, so it's not just English or indeed Western European or American examples. The argument really is that excess can be a source of creativity if it's used in the right way. An example from the RSE was of this project they did called Such Tweetsorrow,. And by all accounts, you know, according to the theatre critics, it was a failure.

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