New Books in Business, Management, and Marketing cover image

Chris Bilton et al., "Creativities: The What, How, Where, Who and Why of the Creative Process" (Edward Elgar, 2022)

New Books in Business, Management, and Marketing

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The Joy of Creativity

Shakespeare allowed the actors, audience or users to do an awful lot of things that were not really in Shakespeare. And through that, developed this incredibly rich stew of lots of different elements. The idea of duocale is roughly speaking a kind of DIY hacking, making things, making the best of things. It's very similar to the idea of jigard, which is an Indian word, which pretty much means hack.

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