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179 - The Power of Strong Creative in B2B Marketing | Back to Basics with Triana Mills

Aug 15, 2021
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Episode notes
1
Introduction
00:00 • 2min
2
Is There a Connection?
01:55 • 2min
3
What Should Beta Bee Marketers Keep in Mind While Encouraging Creativity?
03:33 • 2min
4
The Story Telling Component in B to Be Marketing
05:56 • 2min
5
The Top Two Things of a Creative Process
08:04 • 3min
6
Scaling the Paid Social Channel
10:47 • 3min
7
Is There a Focus on Stages?
13:24 • 2min
8
The Three Ingredients for a Successful Creative Process
15:33 • 2min
9
The Power of Testing Variables of Creative
17:50 • 2min
10
Rapid Messageing Testing
19:33 • 3min
11
Creative and B to B - What's the Most Beneficial Thing?
22:06 • 3min
12
The B to C Approach on Creative, Not on Media Execution
25:23 • 2min