The Story Telling Component in B to Be Marketing

A lot of times what i see is that different marketers are trying to just condense everything into one headline. The biggest piece of creative i like to use are facebook caracels. You're able to have a headline, and then you're able to speak to that lined with different values,. So i think story telling is the biggest thing that they can tap into. And also, again, forming a human connection, which is not something that you see a lot.