The Top Two Things of a Creative Process

A lot of companies don't understand how important it is to continue to scale the channel by pushing creative not just the budget. In order to have relevance, brands need to remove approval layers with 17 different executives. There are so components, butte the root of why the creative industry and internal markeing like creative agencies are broken as because they move too slow. The world's going away too fast. They miss the opportunities. And so buills on that.