What Should Beta Bee Marketers Keep in Mind While Encouraging Creativity?

The first thing at thogt thin, in my mind, is the difference between ative and creativity. I believe that a lot of creativityis lost in betobe because of the unnecessary guard rails that are put on. And so some of the things that i would be thinking about at the beginning to encourage creactivity would be that you don't need to know how to exactly measure it. But when you do it right away come i think companies just basically convince themselves that they shouldn't do it by trying to think about how they're going to measure it before they do it.