Creative and B to B - What's the Most Beneficial Thing?

Rivon Lais: The benefits, when executed properly, are one, speed to market with your creative and so being able to get that out consistently in a volume o consumer insight. When focused on the message and the analytics around the message, not necessarily the cliffs, it gives you a lot of interesting speed back for future campaigns. It's like knocking over a bub b ofa block and then figuring out how to packagss. This is an obvious shift that b to b companies are not recognizing. And so i couldn't push them harder to consider it differently, because it's guaranteed to happen. It's o its happening.