The OT - Only Teams for Real Estate Podcast Episode 57: Profit Per Agent: Why Bigger Isn't Always Better - Forney Group
Jun 16, 2025
Matt Miale, guest host and good friend of Darren Phillippe, interviews Eric Forney, CEO of Livian and expanding leader at Keller Williams. They debunk the myth that larger teams always yield higher profits, emphasizing profit per agent as the true measure of success. Eric shares insights on scaling without chaos, hiring the right talent, and transitioning from agent to CEO. With a focus on smart growth and effective leadership, listeners are encouraged to rethink their approach to building a profitable real estate business.
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Profit Per Agent Matters Most
- Bigger real estate teams often generate less profit per agent due to scaling challenges.
- Sustainable growth requires focusing on profit per agent, not just team size.
From Paint Sales to Real Estate Leader
- Eric Forney left his paint sales job and launched a top-producing real estate team.
- His team evolved from solo agent to multiple locations with dozens of agents.
Scaling Hits Physics Limits
- Individual agent productivity declines as team size increases, a phenomenon related to physics.
- Adding more agents often adds organizational mass, raising overhead without proportional profit.
