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NN/g UX Podcast
33. Tracking UX Progress with Metrics (feat. Dr. John Pagonis, UXMC, Qualitative and Quantitative Researcher)
Dec 4, 2023
Dr. John Pagonis, UX Master Certified, shares insights on tracking UX progress with metrics. He discusses selecting metrics, fear of metrics, and aligning KPIs with design objectives. The importance of trust, communication, and patience in research work are also highlighted.
44:06
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Quick takeaways
- Closing the loop in UX research is crucial for continuous improvement and evidence-based design decisions.
- Combining qualitative and quantitative research methods provides a comprehensive understanding of user experiences and enables data-driven decision-making.
Deep dives
The Importance of Closing the Loop in UX Research
One of the main insights discussed in this podcast episode is the importance of closing the loop in UX research. Closing the loop refers to having a feedback mechanism that informs design decisions and allows for continuous improvement. By measuring and benchmarking UX metrics, practitioners can provide evidence to improve products and enhance users' lives. The podcast emphasizes the need to combine qualitative and quantitative research methods to get a comprehensive understanding of user experiences. This way, teams can make informed and data-driven decisions, improve their products, and prove the ROI of UX work.
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