NN/g UX Podcast

33. Tracking UX Progress with Metrics (feat. Dr. John Pagonis, UXMC, Qualitative and Quantitative Researcher)

24 snips
Dec 4, 2023
Guest
John Pagonis
Dr. John Pagonis, UX Master Certified, shares insights on tracking UX progress with metrics. He discusses selecting metrics, fear of metrics, and aligning KPIs with design objectives. The importance of trust, communication, and patience in research work are also highlighted.
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INSIGHT

Closing the UX Loop

  • Many UX teams fail to "close the loop" by measuring the impact of their work after implementation.
  • This prevents them from justifying their value and securing further resources.
ADVICE

Measuring and Communicating UX

  • Use common UX measurement tools like UMUX-Lite, SUS, and SEQ to demonstrate the value of UX work.
  • Translate quantitative data into narratives to make it more engaging and understandable for stakeholders.
INSIGHT

Data as Signals

  • Use quantitative data as signals to identify areas for further qualitative investigation.
  • Charts visualizing UX progress over time can reveal areas for improvement and inform future research.
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