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9min chapter
33. Tracking UX Progress with Metrics (feat. Dr. John Pagonis, UXMC, Qualitative and Quantitative Researcher)
NN/g UX Podcast
Selecting Metrics for UX Progress
This chapter discusses the importance of taking a systematic approach when selecting metrics for tracking UX progress. The speaker emphasizes the need to consider metrics that are aligned with desired outcomes and can effectively answer research questions. They highlight the usefulness of measuring utility and usability and discuss the concept of generalist vs specialist in the field of UX research.
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