33. Tracking UX Progress with Metrics (feat. Dr. John Pagonis, UXMC, Qualitative and Quantitative Researcher)
NN/g UX Podcast
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Measuring the Right Metrics in UX Research
This chapter discusses the importance of measuring the right metrics in UX research, including outcome metrics, perception metrics, and descriptive metrics. It emphasizes the need for counterbalancing metrics and the significance of usability and utility in improving the overall user experience.
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