33. Tracking UX Progress with Metrics (feat. Dr. John Pagonis, UXMC, Qualitative and Quantitative Researcher)
NN/g UX Podcast
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Aligning KPIs and Design Objectives for Effective Decision-Making
This chapter emphasizes the importance of aligning key performance indicators (KPIs) with the intended direction of a design project and the need for clear objectives and constraints. It also discusses the challenges of making recommendations that may challenge existing business practices.
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