Market Research is Art and Science ft. Michele McDonald

1

Introduction

00:00 • 2min

2

Metrix Lab Group Senior Vice President

02:08 • 2min

3

Metrics Lab - Your Most Memorable Projects?

03:58 • 2min

4

Scaling Research Programs

06:01 • 3min

5

Market Research - How Did You Make the Jump From a Teacher to a Market Researcher?

09:13 • 3min

6

Transitioning From Middle School Teacher to Market Researcher

12:12 • 2min

7

Transitioning From Teaching to Market Research

13:50 • 2min

8

How Did You Do Market Research Before You Become a Marketer?

15:30 • 2min

9

Market Research - What's Paper and Pencil?

17:46 • 2min

10

Are You an Expert in Market Research?

19:16 • 2min

11

What Makes You an Expert?

21:00 • 3min

12

Quant Research Is More Tactic and It's More Fast Pace

23:35 • 2min

13

What Is Market Research?

25:30 • 2min

14

How Has Your Understanding of Market Research Changed?

27:21 • 2min

15

Do You Need a Brand Tracking Study?

29:13 • 2min

16

How Do You Track a Brand's Performance?

31:36 • 3min

17

Social Listening Tools - What Are They?

34:22 • 3min

18

Do You Face Challenges in Market Research?

37:03 • 2min

19

What Qualities Do Researchers Have That Make You a Good Researcher?

38:53 • 2min

20

Are You Trying to Fit Art Into a Box?

41:03 • 5min

21

Do You Have a Career in Marketing and Marketing Research?

45:37 • 3min

22

Do You Think Market Research Will Continue to Develop?

48:18 • 4min

23

Are You a Market Researcher or a Consumer Intelligence Professional?

51:55 • 2min

24

What Advice Would You Give to Those Trying to Break Into Market Research?

53:36 • 4min