The Yzzi Research Podcast

Market Research is Art and Science ft. Michele McDonald

Mar 5, 2021

58:25

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Highlights

AI Chapters

Episode notes

Do You Face Challenges in Market Research?

01:50

Transitioning From Middle School Teacher to Market Researcher

01:38

Do You Have a Career in Marketing and Marketing Research?

02:41

Introduction

2min

Metrix Lab Group Senior Vice President

2min

Metrics Lab - Your Most Memorable Projects?

2min

Scaling Research Programs

3min

Market Research - How Did You Make the Jump From a Teacher to a Market Researcher?

3min

Transitioning From Middle School Teacher to Market Researcher

2min

Transitioning From Teaching to Market Research

2min

How Did You Do Market Research Before You Become a Marketer?

2min

Market Research - What's Paper and Pencil?

2min

10.

Are You an Expert in Market Research?

2min

11.

What Makes You an Expert?

3min

12.

Quant Research Is More Tactic and It's More Fast Pace

2min

13.

What Is Market Research?

2min

14.

How Has Your Understanding of Market Research Changed?

2min

15.

Do You Need a Brand Tracking Study?

2min

16.

How Do You Track a Brand's Performance?

3min

17.

Social Listening Tools - What Are They?

3min

18.

Do You Face Challenges in Market Research?

2min

19.

What Qualities Do Researchers Have That Make You a Good Researcher?

2min

20.

Are You Trying to Fit Art Into a Box?

5min

21.

Do You Have a Career in Marketing and Marketing Research?

3min

22.

Do You Think Market Research Will Continue to Develop?

4min

23.

Are You a Market Researcher or a Consumer Intelligence Professional?

2min

24.

What Advice Would You Give to Those Trying to Break Into Market Research?

4min

Michele McDonald is an experienced market research expert. Michele has been a mentor of Imani's for a few years. When Imani decided to produce this podcast, it was natural for Imani to invite her as Imani wanted to share Michele's expertise and wisdom with other people.