What Advice Would You Give to Those Trying to Break Into Market Research?

Market research and UX researcher like cousins, there's a lot of overlap anyway. The industry itself has become so broad. Our jobs are so different but we're still connected in this overall insights and analytics world. I would definitely encourage people who have that curious lifelong learner type of mindset to come into the industry. It's marriage of the creative mind with that analytic mind is so powerful.