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Market Research is Art and Science ft. Michele McDonald

The Yzzi Research Podcast

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Scaling Research Programs

When you're doing a custom research engagement, you're thinking of what are the specific objectives in front of me and how do I best answer those questions? But when you're looking to develop a solution that's more scalable, you also want to take into account what are those potential questions that could happen down the line. So it just takes a little bit more foresight and creativity, which is why those projects stand out for me.

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