Introduction

Michelle McDonald is an experienced market research expert. Michelle has been a mentor of mine for a few years. I had the pleasure of meeting her through an organization called Women in Research, also known as WIR. When we check in with each other, we have many conversations about research, careers, life, and professional development. In the first portion of our chat, Michelle discusses the following: What it means to work at a digital first research company. Why she loved teaching students as a middle school and high school teacher, but still transition into market research. Interviewing for entry level jobs with years of professional work experience. And cultivating expertise through time, exposure, and working at different levels.