#715: Chris Beresford-Hill — A Master Ad Man on Superbowl Confessions, How to Come Up with Great Ideas, Cold Emailing Mark Cuban, Doing Naughty Things, Poetic Mind Control, Creative Process and Insider Tips, How to Negotiate with Bosses and Clients, and The Power of a Stolen Snickers

758 snips

Jan 11, 2024

Chris Beresford-Hill, Chief Creative Officer at BBDO Worldwide, discusses his impressive journey in advertising, having shaped brands worth over $1 trillion. He shares hilarious Super Bowl ad stories and insights on nurturing creativity under pressure, emphasizing the balance between spontaneous ideas and strategic thinking. Chris reveals the power of networking, effective cold emailing, and his father-son adventures that fueled his passion. He also delves into the dynamics of collaboration versus isolation in the creative process.

Ask episode

AI Snips

Chapters

Books

Transcript

Episode notes

ANECDOTE

First Job

Chris Beresford-Hill landed his first job through persistence and resourcefulness.
He cold-emailed Mark Cuban, securing approval for an ad that led to a paid position.

ANECDOTE

The Power of a Subject Line

Chris learned the power of a compelling subject line when cold emailing.
His subject line with Mark Cuban, though forgotten, proved effective.

ANECDOTE

Universal Studios

A father-son trip to Universal Studios taught Chris a valuable lesson about creativity.
His dad secured extra tickets by attending a timeshare presentation, demonstrating resourcefulness.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Bird by Bird

Some Instructions on Writing and Life

Anne Lamott

Susan Bennett

Bird by Bird is a comprehensive guide to writing that covers various aspects of the craft, from the initial stages of starting a project to the technical details of plot, character, and dialogue. Lamott emphasizes the importance of persistence, faith, and hard work in writing. She advocates for writing imperfect first drafts and warns against the pitfalls of perfectionism and self-criticism. The book also delves into the emotional and spiritual aspects of writing, encouraging writers to confront their deepest fears and desires. Lamott's approach is down-to-earth, humorous, and generously filled with personal experiences and practical advice.

The culture code

Daniel Coyle

In 'The Culture Code', Daniel Coyle delves into the secrets of highly successful groups by examining some of the world’s most effective organizations, such as the U.S. Navy’s SEAL Team Six, Pixar, and the San Antonio Spurs. Coyle identifies three universal skills that generate cohesion and cooperation: building safety through belonging cues, sharing vulnerability to foster trust, and establishing purpose through clear narratives. The book combines leading-edge science, real-world examples, and practical strategies to help leaders and teams create an environment where innovation thrives, problems are solved, and expectations are exceeded.

Hey, Whipple, squeeze this

Luke Sullivan

This book provides a detailed look into the world of advertising, offering tips, tricks, and real-world examples to help creatives develop compelling and successful ad campaigns. It covers various aspects of advertising, from concept development to execution, and includes contributions from industry experts.

The Easy Way to Stop Smoking

Allen Carr

Allen Carr's Easy Way to Stop Smoking is a self-help classic that has been a #1 bestseller in nine countries and has outsold all other quit smoking books combined. This book uses the clinically-proven Easyway method, which removes the desire to smoke altogether, without weight gain, willpower, or withdrawal. It has enabled millions of smokers to quit easily and enjoyably. The method involves continuing to smoke until the reader is ready to stub out their final cigarette, changing how they feel about smoking to make quitting easy and enjoyable[3][5].

The paleo solution

The Original Human Diet

Robb Wolf

In 'The Paleo Solution,' Robb Wolf combines cutting-edge research from genetics, biochemistry, and anthropology to advocate for a return to the ancestral diet. The book proposes that modern humans should eat in a way that mimics the dietary habits of our Paleolithic ancestors, focusing on whole, unprocessed foods such as meat, fish, vegetables, fruits, nuts, and seeds, while avoiding grains, legumes, dairy products, and refined sugars. Wolf provides practical advice, meal plans, and real-life success stories to help readers transition to a Paleo lifestyle, which can lead to significant health improvements including better blood sugar control, lower cholesterol levels, reduced inflammation, and improved weight management.

Wired to eat

Robb Wolf

In 'Wired to Eat', Robb Wolf explains how our genetics are working against us in the modern world of highly palatable foods. The book delves into the science behind appetite regulation, the impact of sleep, stress, and community on health, and introduces the concept of personalized nutrition. It includes a 30-Day Reset program to normalize appetite regulation and a 7-Day Carb Test to determine individual carbohydrate tolerance. The book also discusses ketogenic diets and intermittent fasting as potential tools for health improvement. Wolf emphasizes that each person's metabolism and nutritional needs are distinct, advocating for a personalized approach to dieting rather than one-size-fits-all solutions.