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The Tim Ferriss Show

#715: Chris Beresford-Hill — A Master Ad Man on Superbowl Confessions, How to Come Up with Great Ideas, Cold Emailing Mark Cuban, Doing Naughty Things, Poetic Mind Control, Creative Process and Insider Tips, How to Negotiate with Bosses and Clients, and The Power of a Stolen Snickers

Jan 11, 2024
Chris Beresford-Hill, Chief Creative Officer of the Americas at BBDO Worldwide, discusses coming up with great ideas in advertising, cold emailing Mark Cuban, doing naughty things, negotiating with bosses and clients, and the power of a stolen Snickers. He shares the importance of positive constraints and crafting a well-crafted subject line, as well as the value of seeking advice, pushing boundaries, and asking questions in the creative process. He also talks about the process of crafting memorable ad ideas and the impact of effective communication in advertising.
02:34:04

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Quick takeaways

  • To build a successful portfolio, focus on work alignment, top agencies, and inventing opportunities.
  • Taste in the advertising industry is crucial, requiring adaptability and producing fresh and interesting work.

Deep dives

Building a Portfolio for Success

To build a successful portfolio, I focused on finding work that aligned with my interests and passions. I studied the top agencies to understand what was considered the best in the industry and shaped my goals accordingly. I sought out opportunities that allowed me to work on big, bold, and creative ideas. When I felt my growth stagnating or if I desired more opportunities, I took proactive steps to invent my own opportunities. This involved requesting assignments and actively seeking ways to work on projects that pushed the boundaries of creativity.

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