#3057
Mentioned in 3 episodes
Hey, Whipple, squeeze this
Book • 1998
This book provides a detailed look into the world of advertising, offering tips, tricks, and real-world examples to help creatives develop compelling and successful ad campaigns.
It covers various aspects of advertising, from concept development to execution, and includes contributions from industry experts.
It covers various aspects of advertising, from concept development to execution, and includes contributions from industry experts.
Mentioned by
Mentioned in 3 episodes
Recommended by 
Chris Beresford-Hill as a perfect book for understanding advertising and the creative process.
Chris Beresford-Hill as a perfect book for understanding advertising and the creative process.
758 snips
#715: Chris Beresford-Hill — A Master Ad Man on Superbowl Confessions, How to Come Up with Great Ideas, Cold Emailing Mark Cuban, Doing Naughty Things, Poetic Mind Control, Creative Process and Insider Tips, How to Negotiate with Bosses and Clients, and The Power of a Stolen Snickers
Recommended by Tim Ferris on how advertising agencies work.
#391 The Power of Habit - Charles Duhigg (Repost)
Mentioned by Jason Bagley when discussing Greg Hahn 's career and experiences in the advertising industry.
14: Creating Mischief: How Greg Hahn turned a major setback into the industry's most talked about agency
