#6534

Mentioned in 4 episodes

Hey, Whipple, squeeze this

Book • 1998

This book provides a detailed look into the world of advertising, offering tips, tricks, and real-world examples to help creatives develop compelling and successful ad campaigns.

It covers various aspects of advertising, from concept development to execution, and includes contributions from industry experts.

Mentioned by

Chris Beresford-Hill

Mentioned in 4 episodes

Recommended by

Chris Beresford-Hill

as a perfect book for understanding advertising and the creative process.

#715: Chris Beresford-Hill — A Master Ad Man on Superbowl Confessions, How to Come Up with Great Ideas, Cold Emailing Mark Cuban, Doing Naughty Things, Poetic Mind Control, Creative Process and Insider Tips, How to Negotiate with Bosses and Clients, and The Power of a Stolen Snickers

Mentioned by

Alex Schultz

as an example of lag effects in marketing.

The one with Meta’s CMO and VP Analytics Alex Schultz about timeless truths, and measuring for incrementality and impact.

Recommended by Tim Ferris on how advertising agencies work.

#391 The Power of Habit - Charles Duhigg (Repost)

Mentioned by

Jason Bagley

when discussing

Greg Hahn

's career and experiences in the advertising industry.

14: Creating Mischief: How Greg Hahn turned a major setback into the industry's most talked about agency

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